Write something about yourself. No need to be fancy, just an overview.
You have three seconds to grab a reader's attention. That's it.
In this fast and furious world where most people are overrun with information and don't have the time to wade through a load of gumph before they find what they are looking for, it's imperative to hook the reader in the first sentence. In that first sentence you will tell the reader what the main topic of the blog is about and then in the following paragraphs, you will expand on your idea. Another way to grab attention is to start with the problem like I have and then go on to explain how to solve that problem.
If you are telling a story, particularly a travel story, then the best place to start is with some sort of conflict. Anyone who has been in that same situation will immediately relate and someone who has not been in that situation, but would like to know how to solve it, will have their interest piqued. Above all, a story must be entertaining and should stick to just one topic at a time. No one wants to read about every single thing that you did on that African safari. Break it up into a whole lot of different stories. Not only will you find it far easier and more fun to write, but your readers will thank you for it.
In actual fact any blog post should stick to one main topic and not go wandering off on a tangent. Small tangents or asides can add interest to the post, but use them sparingly. When editing the post, make sure that you have stuck to the topic and delete any unnecessary fluff or tangents. Put the deleted material into a separate folder to possibly put into another story or to give you some ideas for another topic.
A blog should give readers something of value. Something that has taught them something, or some information, or something humorous that they can identify with. They have taken the time to read your blog, so you should reciprocate with something useful, even if it's just for the entertainment value. Sometimes in this fast-paced world a bit of lightheartedness can go a long way to making someone's day a bit brighter.
©Kerry Biddle on text and photo - 6 April, 2017.